PROBLEM

Tridi was a technology startup working on 3D printing technologies when it was founded. By 2021, it has expanded its scope and started to offer all production methods, such as CNC, 3D printing, injection, and silicone moulding, from a single platform. The platform allows you to carry out your on-demand or mass production from a single point and to follow the whole process transparently.

 

Tridi needed a new brand identity in line with its changing service structure, customer base, and values.

 

SOLUTION

For the pivoting Tridi, we designed a new concept. Their previous logo was handwritten to focus on B2C, craftsmanship, and warm communication. We updated the visual language to be suitable for industrial production and B2B. We started with a simple geometric sans font. We designed blue backgrounds, grids, sharp 45-degree angles, and geometric forms as in technical drawings. We aimed to look more corporate and charismatic than before yet, still clear and accessible.

 

PS. We were behind the previous logo and corporate identity designs. Redesigning is an ever-different and meaningful experience for us.