Apesan is an automobile floor liners manufacturer with a history of 30 years. As an end-user-focused brand as well as B2B collaborations, deciding to enter the European and Turkish market, the company determined the name PSN for its new brand. We were asked to distinguish PSN, whose values are technological, modern, and environmentalist, from its competitors with its visual identity.
We created a brand identity suitable for the target audience and the brand values of PSN. Evoking highways, the PSN logo is linear, fluid, and circular. We have created a simple and strong visual identity that keeps up to date from marketing materials to its packaging. Unlike competitors' metallic colour scales and slogans, we only used the strong features of PSN products as a message.
In this process, we integrated Apesan's typography and visual identity with PSN.