Apesan is an automobile floor liners manufacturer with a history of 30 years. As an end user-focused brand as well as B2B collaborations, deciding to enter the European and Turkey market, the company determined the name PSN for its new brand. It was asked to distinguish PSN, which has technological, modern, environmentalist brand values, from its competitors with its visual identity.
We created a brand identity suitable for the target audience and the brand values of PSN. Evoking roads, the PSN logo is linear, fluid and circular. We have created a simple and strong visual identity that keeps up to date from marketing materials to its packaging. Unlike competitors' metallic color scales and slogans, we only used the strong features of PSN products as a message.
In this process, we integrated Apesan's typography and visual identity with PSN.