Like an underground route, branding is a journey that includes many elements.
You are here: Beginning
For us, the branding journey is like going on the underground. Just like tube lines, it comprises the intersections of different processes. You can reach other zones with transfers in these lines. Your journey starts with the research zone, goes through design and reaches marketing. You continue with the rings and returns.
Moreover, as the business grows, you can construct new subways with up-to-date technology and integrate them into existing ones.
Mind the gap!
You will need to use different lines on this journey. You will entrust yourself to brand strategists, designers, copywriters, lawyers, marketers, data analysts, and many more who are the drivers of these lines.
Depending on the necessity of your business, you can get on the line where you need. On the other hand, you may need to certainly stop at some situations or skip a couple of them. It is a decision to make according to the basis of needs, goals, and costs.
Fatma Karslioglu, Sener Soysal
Authors: Gonca Mutaf, Sener Soysal
Nathan Hemming-Brown, Zeynep Elif Ergin
Fonts: Gill Sans Book Gill Sans Semibold
Sincerely to Edward Johnston, who prepared the London Underground logo, and Eric Gill.
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