Designing for Intelligence:
A New Identity for Turkish AI Initiative
We recently partnered with the Turkish Artificial Intelligence Initiative (TRAI) to redesign their brand identity, aligning it with the evolving relationship between humans and artificial intelligence.
About TRAI
The Turkish Artificial Intelligence Initiative (TRAI) was established in 2017 to increase artificial intelligence awareness in Turkey and strengthen the ecosystem. We work to increaase the contribution of artificial intelligence to the Turkish economy, support the global competitiveness of the local ecosystem, and create strong, sustainable collaborations among all stakeholders.
Challange
TRAI’s original logo depicted a clear separation: one half biological brain, one half digital, representing a collaboration between human and machine. Today, that boundary no longer exists. The integration of real and artificial intelligence is seamless.
Solutions
In the updated logo, we embedded digital curves within the organic brain form, reflecting how AI is increasingly shaped by human intelligence, will, and values.
Our work included a full visual identity refresh, from social media templates to presentations. We've also begun work Turkish AI Summit 2025, continuing our long-standing collaboration with TRAI.
