Marmara Urban Forum (MARUF) is Türkiye's first national urban forum. It is a biennial international urban forum organized by Marmara Municipalities Union.
Briefly, we created conceptual design, environment design and applications, social media concept designs, merch products. Huh! It took too long to even count.
Challange
Evolution of Identity
MARUF is a free forum of sessions, workshops and events on the city. This year's theme is "Resilience & Beyond"
The organization team had two expectations from us. The first is to prepare a concept design that is appropriate to the theme, has a positive vibe and is inclusive. Secondly, this concept design is based on MARUF's identity design. That is, we had to reinterpret existing visual decisions and assets. We had to take an evolutionary design approach.
Solution
Composite Design with less resilience material
As the parts become thinner, resilience increases. We decided to make MARUF's corporate assets resilient. Thus, it became both stronger and simpler.
The second step was the composite method. These sheets, which are formed by using different materials layered together, create a more durable product. Contrary to expectations, differences strengthen the whole. For this reason, we designed a keyvisual where assets overlap/intersect/combine in a maximalist style. By changing layers and matching uses, we created a holistic visual world with a wide variety of variations.
The Venue
We have created variants of the main idea in the event area. Thus, venue that does not fall into repetition, and becomes more colorful emerged. We prepared the interior design applications according to the architectural decisions of the MBB team. We transformed the designs according to the materials and printing techniques used. Harmony in the common area, the layering in the stages...
Printed Materials
We have prepared many materials, from badges to notebooks, from tote bags to certificates, given to the participants of MARUF23. We also designed invitations for public participation.
Social Media
We prepared concept designs to announce MARUF on social media channels. We designed a consistent and polyphonic flow by using different assets for each post. We also spiced up Instagram stories with GIFs. We delivered the entire design system to the social media agency.
Market Items
A space beyond the event for MARUF: Market. We have prepared new themes related to the MARUF visual language. T-shirts, tote bags, notebooks and post cards were produced. We hope that this experimental pop-up market becomes the official market of MBB and MARUF!
MARUF23
Baht.
Client
Marmara Municipalities Union
Project Management
Hatice Cetinlerden, Emrehan Furkan Duzgiden (MBB)
Art Direction
Sener Soysal
Design Team
Berk Poyraz, Beste Tekdogan, Deniz Kucuk, Gonca Keles, Sener Soysal
2D Motion
Eray Sarioglu
Photographs
Sahir Ugur Eren
