Turkish AI Initiative (TRAI) is an initiative in Turkey that raises awareness about artificial intelligence technologies and offers significant contributions to the development of ecosystem and cooperation in this field. It has carried out hundreds of events and directly connected with tens of thousands of people. As of 2022, the number of enterprises in the ecosystem is over 200.
Our collaboration with TRAI started in 2019. We prepared events, corporate presentations, announcements and many more visuals. We care about the package’s sustainability, and we designed templates that can be altered and reused within the team.
Events have an important place in the TRAI universe. TRAI cares about learning together and being a community. For this reason, they have been organising Meetup events every month for four years. These events are followed by podcasts, blog posts, webinars, the TRAI Next investment program and larger-scale events. We designed logos and prepared announcement visuals for TRAI events as part of the same universe.
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“Turkey Artificial Intelligence Summit 2020” was cancelled due to the pandemic. The team quickly adapted to the conditions of the period and created TRAI WEEK. More than ten thousand people attended the event, which took place online in September 2020 and 2021. We prepared the concept designs, social media images, and presentations of TRAI events.
Turkey Artificial Intelligence Summit was to be held on March 12, 2020. The entire venue was designed for the event at UNIQ Istanbul, and the graphic applications were sent to print. Name badges were ready, and announcements were made for all speakers on social media. Despite the Covid-19 concern, everything was complete. The first case of Covid-19 was seen in Turkey the day before the event, so the event got canceled. We couldn’t physically see our designs, except for these badges.
This is the end of a long journey. TRAI and the ecosystem have grown more than four times in this process. Artificial intelligence awareness has increased, other AI institutions have emerged.
After three good years, we transferred the flag to other teams. We are sure that the existing corporate culture and brand identity will only become richer from here. We are happy to be permanent supporters and volunteers of TRAI.
TURKISH ARTIFICIAL INTELLIGENCE INITIATIVE
Project Management: Ali Selim Emeç, Betül Kübra Ekinci, Can Sinemli
BAHT. DESIGN STUDIO
Art Directors: Fatma Karslıoğlu, Şener Soysal Apprentice Designers: Sena Topaloğlu, Gonca Mutaf, Hilal Topkaraoğlu, Zeynep Elif Ergin
2D Motion: Eray Sarıoğlu