Who is Sente?
Sente manages an international technology startup program that brings corporations, public institutions, investors, and startups together to scale innovative ideas from around the globe in one of the world’s largest and most diverse B2B ecosystems: Chicago.
What did we do?
We designed a three-piece logo representing the investors, corporations, and startups brought together by Sente. These parts, which do not touch each other, create movement when they come together. Moving forward, cyclical and innovative. We balanced this animated logo with plain backgrounds and layouts in the brand identity.
We focused on prioritising content and making it highly readable - content priority materials using spacious backgrounds, complementary colours and icons.
We also prepared many materials for Sente, such as stationary, one-pager, presentation templates and the website. We delivered the work in templates for a sustainable brand identity.
The Sente icon represents the three important stakeholders of the Sente brand: Start-ups, Corporations and Investors. The three together make a cyclical form and show the momentum created by Sente.
The term “Sente” comes from the Chinese game GO, the Asian game of strategy and tactics. “Sente” means taking upon a competitive initiative to control the game.
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Investing globally in technology entrepreneurs impacting our world.
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Work Sans is a typeface family based loosely on early Grotesques, such as those by Stephenson Blake, Miller & Richard and Bauerschen Giesserei.
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thank you!
client
project management
art direction
design team
web site
gerod carfantan
serhat cicekoglu
hazal ozkeles
fatma karslioglu
berk poyraz
sener soysal
zeynep elif ergin
sener soysal
