MOMENTUM, REIMAGINED
A sharper identity for a platform where students design, code, and simulate real-world challenges.
OVERVIEW
Riders is a cloud-based robotics simulation platform designed for students. It allows children to design, code, and interact with digital twins of real robots—building game scenarios where virtual actions translate into real-world logic.
Originally designed in 2020, the identity reached a point where it needed to evolve—without losing its essence. In 2025, we revisited the brand to refine its core idea and reposition it for a broader and more mature audience.
CONCEPT
Riders is a cloud-based robotics simulation platform designed for students. It allows children to design, code, and interact with digital twins of real robots—building game scenarios where virtual actions translate into real-world logic.
Originally designed in 2020, the identity reached a point where it needed to evolve—without losing its essence. In 2025, we revisited the brand to refine its core idea and reposition it for a broader and more mature audience.
