Brief

Pulver Chemicals is Turkey's largest and Europe's second largest manufacturer of powder coatings, whose products are used in architecture, automotive, white goods and industry. Pulver products are used in more than 30 countries.

 

It is required to create the design materials for Pulver's promotional activities. However, the sustainability of the brand identity, which was designed in 2008, was also important on a global scale.

 

Solution

During the process, we prepared many printed and digital design materials for Pulver. We produced various visual materials for different channels such as color charts, documents, press releases, mailing bulletins for the company, dealer certificates, and presentations. However, as the variety of materials increased, we also set up design rules too. In addition to the logo guide, we gathered all the studies in the brand identity guide in order to make the design materials sustainable.

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