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Accidentally Istanbul is a team project of Baht. that we prepared to point out the importance of the brief.


"If a logo was requested for a district of a city, but no brief was given on this content… And also, if the designers had no idea about the relevant locations, what kind of designs would they create?"


We put our thinking caps on this question about Istanbul and turned the names into logos with the most simple meanings. Although the results are aesthetic and fun, how much they represent these districts / districts is a debatable issue. Because the correct brief is essential to create accurate and qualified results.


PROJECT Şener Soysal

DESIGNS Hilal Topkaraoğlu, Fatma Karslıoğlu, Melisa Özdilek, Şener Soysal

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we like simplicity, functionality, serendipity and we      typography

Baht. London and Istanbul based design studio.

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