Mükellef is a start-up that provides accounting management services that allow you to easily establish a company and manage your billing and taxing processes via their interface in Turkey. The wide target audience of the brand consists of start-ups, online sellers with home offices, and much more. Therefore, it needs to have a young and friendly communication strategy that is in line with the trends.
We created a visual language for Mükellef’s website which is the main hub of the company’s visibility. After specifying the colour palette and illustration concept for the brand, we moved on to designing illustrations and icons that are compatible with the content for the landing page and the rest of the website.
mükellef (Turkish), noun. meaning: 1. taxpayer2. charged with, obliged to (do something)