Mükellef is a start-up that provides accounting management services. It lets you easily establish a company in Turkey through the online system, and manage your billing and taxing processes via the interface. The target audience of the brand consists of a wide scale from start-ups to the home-working online sellers. Therefore, it has a young and sincere communication strategy like current trends.
We have created a visual language for the website, which is the center of Mükellef's visibility. We specified a color palette and illustration concept for the brand, designed illustrations and icons that are compatible with the content for the landing page and all other pages.
mükellef, noun. meaning: (in Turkish) taxpayer.