ABOUT EV VE ŞEHİR VAKFI
Ev ve Şehir Vakfı (Home and City Foundation) was founded by Dr. Turgut Cansever -who is architect, thinker and urban planner- in 2002. It aims to produce solutions and expand the discussion areas to meet the housing and urbanization needs in a healthy way in every region of Turkey, especially in Istanbul, which will be affected by a devastating earthquake. In line with this vision, they conduct scientific research and studies, collaborate with stakeholders working towards similar goals, and aim to contribute to change.
WHAT DID WE DO?
We crafted the corporate identity, social media templates, and website design for Ev ve Şehir Vakfı. Inspired by the transformative impact the foundation seeks to create, we developed the logo as a bold, centrally-focused shape. The horizontal asymmetry reflects not a gathering at one point, but rather the transmission of ideas from a central source to a wide audience. Like an intersection, it signifies both a meeting point and a flow of information. All assets and the website design were created with a focus on simplicity and strength. We prepared dynamic color palettes adaptable to various contexts, as well as calm, geometric layouts structured within a grid system. Additionally, We incorporated planned asymmetric forms, inspiration from Cansever's architectural approach to integrate a balanced dynamism in the designs. All design assets were delivered in sustainable and democratic formats, including AI files, WordPress CMS, Canva, and PowerPoint (PPT).
LETTER “E” AND “V” FOR EV
INTERSECTION/ MEETING POINT
IMPACT FOR
CHANGE
FROM ONE SOURCE TO
A WIDE AUDIENCE
NAVIGO TYPEFACE
BOLD
MEDIUM
REGULAR
LIGHT
ORANGE
PANTONE 171 C
#F2552C
R: 242
G: 85
B: 44
C: 0
M: 0
Y: 82
K: 93
DARK TEAL
PANTONE 309 C
#00363C
R: 0
G: 54
B: 60
C: 93
M: 61
Y: 59
K: 54
PURE BLACK
PANTONE BLACK 6C
#000000
R: 0
G: 0
B: 0
C: 0
M: 0
Y: 0
K: 100
MINT GREEN
PANTONE 573 C
#4B0A23
R: 200
G: 240
B: 220
C: 47
M: 91
Y: 60
K: 63
MAROON
PANTONE 7421 C
#4B0A23
R: 75
G: 10
B: 35
C: 47
M: 91
Y: 60
K: 63
TURQUOISE
PANTONE 333 C
#14F0C8
R: 20
G: 240
B: 200
C: 58
M: 0
Y: 36
K: 0
SOFT GRAY
PANTONE 7541 C
#F3F3F3
R: 243
G: 243
B: 243
C: 3
M: 2
Y: 2
K: 0
PURE WHITE
#FFFFFF
R: 255
G: 255
B: 255
C: 0
M: 0
Y: 0
K: 0
