top of page
Asset 1@2x-100.jpg

Problem

Virasoft is a software company working in the field of digital pathology. It facilitates the diagnosis of pathologic cases with artificial intelligence. Virasoft also has products about laboratory workflow, easy consultation and training. At the beginning of 2020, Virasoft revised its targeting to the American market after the investment it received. 

 

Both the brand identity and contents of Virasoft had to be restructured. A modern, technological and inclusive brand identity that is suitable for Virasoft's innovative services was needed. 

Solution

As the Baht team, we renewed the brand identity of Virasoft. We built an inclusive design language based on innovative values. In this context, we prepared images and illustrations for their services. In addition, we designed the website, presentations and marketing materials in line with their new set of goals.

 

We also prepared the UI designs of the Virapis product, the workflow software of Virasoft. We designed the software to be more functional and user-friendly, that is used by technicians, secretaries and doctors in pathology laboratories.

virasoft_logo_motion_withtext_V12gif.gif
Asset 2@2x.png
Asset 25@2x-100.jpg
Asset 24@2x-100.jpg
Asset 4@2x.png
Asset 6@2x.png
Asset 5@2x.png
Asset 7@2x.png
Asset 8@2x.png
Asset 9@2x.png
Asset 10@2x-100.jpg
Asset 12@2x.png
Asset 11@2x-100.jpg
Asset 14@2x-100.jpg
Asset 13@2x.png
Asset 15@2x.png
Asset 16@2x.png
Asset 18@2x.png
Asset 17@2x.png
Asset 20@2x-100.jpg
Asset 21@2x-100.jpg
Asset 22@2x.png
Asset 23@2x.png

Related Projects

rome_maker_drone_revised_4k.jpg

Riders.ai

Branding, Marketing, UI

zaxe_UI_top.jpg

Zaxe 3D Printing

Rebranding, UI Interface Design

Baht. London and Istanbul based design studio.

 

Services

Branding & Identity Design

Web/Mobile UI & Development

Digital Marketing Materials

Presentations

Free E-Book:

Branding Journey Map

English Version

Turkish Version

Recent Clients

Arpiem

Marmara Urban Forum

CBC Law

Melon

Muteferriqa

DefineX

Happitech

RCCO

Sovos 

We conduct meetings to understand your brand and consulting.

We conduct meetings to understand your brand and consulting.

​

Istanbul

mail@baht.design

​

London

Hazal Ozkeles

​

Bristol

Nathan Hemming-Brown

​

Baht. Design Studio Ltd. 

UK Registered Office:

59 Terrington Hill, Marlow, SL7 2RE

Company number 12956208

​

Turkey Office:

Moda Cad. No:5 Istanbul

Kadıköy VD. 7620577619​

we value simplicity, functionality, serendipity and we      typography

  • Instagram
  • behance-icon
  • Pinterest
  • Facebook
  • LinkedIn
  • RSS
bottom of page