Gifteay is a premium chocolate brand specializing in handmade chocolate bouquets and artisanal creations, available through online sales. With its bespoke arrangement designs, the brand operates in the premium gift chocolate segment, serving both B2B and B2C audiences.

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We created a brand identity that reflects Gifteay’s product quality while balancing premium quality with an approachable feel. When designing the letter “G” in the logo,
we drew inspiration from the fluidity of melted chocolate. Through our typography choices and an expansive color palette, we brought together classical traditions and contemporary sensibilities.

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The patterns used on the boxes extend the same narrative: for more traditional expectations, we designed compositions built from stars and refined tile forms; for modern expressions, we created flowing, colorful elements derived from the logo itself.

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The illustrations were inspired by the sharp yet organic edges formed when chocolate bars are broken by hand, resulting in distinctive organic geometries.

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As part of the brand identity scope, we designed a wide range of printed and digital materials, including brand guidelines, boxes, packaging, wrapping papers, thank-you cards, and social media templates.