Conducted by Cerebra in collaboration with TEİD and carried out by FutureBright Group, the Fraud Perception Survey 2026 brings together the perspectives and experiences of 1,066 professionals across different industries and management levels in Türkiye.

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For the communication of the research, we developed a cohesive design system that transforms complex data and diverse findings into a clear and compelling visual narrative.

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The concept was inspired by the way a prism works. A prism refracts light and separates it into different colours, revealing components that are otherwise invisible to the eye. We approached the research in a similar way: as a tool that breaks down perceptions of fraud in the business world into different dimensions, making them more visible and easier to understand.

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We extended this idea across every touchpoint of the research, creating the announcement campaign, comprehensive report, launch event materials, and landing page around a single visual concept.