Arçelik, one of Turkey's largest domestic appliances manufacturers. It incorporates global brands such as Arçelik, Beko, and Grundig.


Thousands of employees working in six different factories and over twenty departments had to learn about the corporate culture and communication structure. However, it is essential that newcomers learn quickly the subjects as departmental studies, organizational charts and so on. For these reasons, the contents created within the company were delivered to us to transform into a presentation that is suitable for the brand language and corporate culture.



We prepared a presentation design called "e-Orientation", consisting of over 600 pages. In general, it is prepared in accordance with the brand identity Arçelik A.Ş. However, we preferred the network concept to show the togetherness between the departments. We added links to the transitions to the titles for easy use, and prepared PowerPoint as the final format so that the presentation can be updated.