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Problem

A digital production and prototyping centre was established at the ITU Magnet Advanced Entrepreneurship Center in Arı Teknokent. İTÜ Magnet Fab | Tridi was the chosen name for the collaborative project of Istanbul Technical University and Tridi, for which we created the branding.

 

They wanted us to create a young and dynamic concept that includes the brand language of both companies and didn’t dominate one over the other.

Solution

We transformed these two dissimilar brands into a single logo in an equal hierarchy. We created a pattern by abstracting the forms in the logo so that they completely dissolved into each other. We used these patterns dominantly in the branding identity elements we prepared. Thus, a new brand language emerged with parts from both brands.

imftridi_logo-01low.gif
imftridi_logo-02_low.gif
imftridi_logo-04.png
itumagnetfabtridi_mockup_zarf.png
itumagnetfabtridi_mockup_antet.png
itumagnetfabtridi_mockup_zarf2.png
itumagnetfabtridi_mockup_arac.png
itumagnetfabtridi_mockup_canta.png

Baht. London and Istanbul based design studio.

 

Services

Branding & Identity Design

Web/Mobile UI & Development

Digital Marketing Materials

Presentations

Free E-Book:

Branding Journey Map

English Version

Turkish Version

Recent Clients

Arpiem

Marmara Urban Forum

CBC Law

Melon

Muteferriqa

DefineX

Happitech

RCCO

Sovos 

We conduct meetings to understand your brand and consulting.

We conduct meetings to understand your brand and consulting.

Istanbul

mail@baht.design

London

Hazal Ozkeles

Bristol

Nathan Hemming-Brown

Baht. Design Studio Ltd. 

UK Registered Office:

59 Terrington Hill, Marlow, SL7 2RE

Company number 12956208

Turkey Office:

Moda Cad. No:5 Istanbul

Kadıköy VD. 7620577619

we value simplicity, functionality, serendipity and we      typography

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