A digital production and prototyping centre was established at the ITU Magnet Advanced Entrepreneurship Center in Arı Teknokent. İTÜ Magnet Fab | Tridi was the chosen name for the collaborative project of Istanbul Technical University and Tridi, for which we created the branding.
They wanted us to create a young and dynamic concept that includes the brand language of both companies and didn’t dominate one over the other.
We transformed these two dissimilar brands into a single logo in an equal hierarchy. We created a pattern by abstracting the forms in the logo so that they completely dissolved into each other. We used these patterns dominantly in the branding identity elements we prepared. Thus, a new brand language emerged with parts from both brands.