Branding, is a journey that you move on an underground route and it includes many elements.

In this e-book, you can discover what you need to grow your business and become a brand. We explained the zones, tube lines and stops that you need to pass step by step.

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What is inside?

In this book, we point out research & strategy, design, marketing, which are the ways your brand should follow, and make it easy for you to identify the possible needs. Also, We speak of the internal responsibilities and the potential partners (design studios, brand strategists, digital marketing agencies ...)


Hemen ücresiz indirin!

You are here: Beginning

For us, the branding journey is like going on the underground. Just like tube lines, it comprises the intersections of different processes. You can reach other zones with transfers in these lines. Your journey, which starts with the research zone, goes through design and reaches marketing. You continue with the rings and returns. Moreover, as the business grows, you can construct new subways with up-to-date technology and integrate them into existing ones.


You will need to use different lines on this journey. You will entrust yourself to brand strategists, designers, copywriters, lawyers, marketers, data analysts and many more who are the drivers of these lines.

Depending on the necessity of your business, you can get on the line where you need. On the other hand, you may need to certainly stop at some situations or skip a couple of them. It is a decision to make according to the basis of needs, goals and costs.

Download for free!

You can download this e-book by leaving in your e-mail address.

Baht. Design Studio presents:

Branding Journey Map E-Book, 2020 © 


19 pages, 3656 words.

Book fonts: Gill Sans Semibold, Book.


About Baht. Design Studio


Baht is branding focused design studio in London and Istanbul. It aims to produce value-creating ideas, generate functional and aesthetic designs, and pull together with its customers. It appreciates researching, experiencing, and endeavoring for better.